The Car Festival (Ther Thiruvizha) at Shevapet Mariamman Temple is one of the most vibrant and traditional celebrations in Salem city. Held annually, this grand festival attracts thousands of devotees from across the region. The main highlight is the procession of the beautifully decorated temple chariot (Ther), which carries the idol of Goddess Mariamman, symbolizing her divine journey through the streets of Shevapet to bless the devotees.
Accompanied by traditional music, chanting, and cultural performances, the festival creates an atmosphere of devotion and joy. Streets are adorned with lights and colorful decorations, and local vendors add to the festive spirit with stalls offering sweets, flowers, and traditional items.